For courses in e-commerce. Lively and fun to read, E-commerce 2019: Business, Technology and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.
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Title Page
Copyright Page
Preface
Brief Contents
Contents
Chapter 1 Introduction to E-commerce
Learning Objectives
Everything on Demand: The "Uberization" of E-Commerce
1.1 The First Thirty Seconds: Why You Should Study E-commerce
1.2 Introduction to E-commerce
What Is E-commerce?
The Difference Between E-commerce and E-business
Technological Building Blocks Underlying E-commerce: the Internet, Web, and Mobile Platform
Major Trends in E-commerce
1.3 Unique Features of E-commerce Technology
Ubiquity
Global Reach
Universal Standards
Richness
Interactivity
Information Density
Personalization and Customization
Social Technology: User-generated Content and Social Networks